KOSÉ launched a new product - Herbal Gel, and needed a fun, cute informative short animation that shows the benefit of the product. Using their existing mascot, we came up with the idea of using a combination of real life stop motion (the mascot) and illustrated environment. The story was provided by KOSÉ and was refined and tweak after discussions to bring it to life in the final product.
Color palettes of pastels were chosen to show gentleness, softness and cuteness.
To convey expressions to Setsuko's fixed face, we used symbols and captions on screen, much like cartoons.
In Setsuko's dream/imagination, a hazier effect was done for the dreamlike visual.
Watch it again!
Client: KOSÉ Malaysia
Agency: Mainstream Online Buzz
Director: Jolene Sim
Art Direction: Voon Ann & Nicole Yong
Storyboard: Voon Ann, Nicole Yong, Jolene
Photographer: Voon Ann
Illustration, Animation & Video Editing: Voon Ann & Nicole Yong