KOSÉ Setsuko's Beauty Secret

KOSÉ launched a new product - Herbal Gel, and needed a fun, cute informative short animation that shows the benefit of the product. Using their existing mascot, we came up with the idea of using a combination of real life stop motion (the mascot) and illustrated environment. The story was provided by KOSÉ and was refined and tweak after discussions to bring it to life in the final product.

Color palettes of pastels were chosen to show gentleness, softness and cuteness.

To convey expressions to Setsuko's fixed face, we used symbols and captions on screen, much like cartoons.

In Setsuko's dream/imagination, a hazier effect was done for the dreamlike visual.

Watch it again!

Team work:
Client: KOSÉ Malaysia

Agency: Mainstream Online Buzz

Director: Jolene Sim

Art Direction: Voon Ann & Nicole Yong

Storyboard: Voon Ann, Nicole Yong, Jolene

Photographer: Voon Ann

Illustration, Animation & Video Editing: Voon Ann & Nicole Yong