Nu Skin Malaysia came to us with a project about an animated tutorial video for their product. With story provided by Nu Skin, we refined and tweaked to the best way to present the animation. The target audiences are the Malay women ethnic group in Malaysia.
It was a huge debate and dilemma to choose whether to use Illustrator or OpenToonz to animate the frames due to time constraint. Having just picked up and experimented with OpenToonz through self learning, I did have doubts has to whether I can accomplish it. Anyways, glad I choose to go ahead and use OpenToonz. I really like the programme now.
My colleague, Nicole Yong colored my frames using Illustrator. We've decided to use blue as a contrasting color from the background to make the model stand out and to give her a relaxing aura.
As client does not have products in illustration form, we illustrated the products to fit it into the style.
A semi realistic style was decided to appeal to older target audiences.
Client: Nu Skin Malaysia
Agency: Mainstream Online Buzz
Director: Jolene Sim
Art Direction, Storyboard, Illustration, Video Editing: Voon Ann & Nicole Yong
Colorist: Nicole Yong
Animator: Voon Ann